Gita Gharti Magar

Are you good in communicating your thoughts? Do you believe in the power of Internet? Can you think out of the box? If yes, then you should think of a career in Internet Marketing.
      MBA grads, this field is one of the most burgeoning industries in recent times. Let us discuss different fields and various career opportunities related to these fields of Internet Marketing-:
You don't need to have special degree to start a career in Internet Marketing. All you need is some knowledge of traditional offline marketing, creativity, ability to think out of box, online marketing skills, techniques and knowledge to have a career in Internet marketing. Since this field is dynamic, there is a plethora of job options for people. From people in creative background to
1) Search Engine Optimization: SEO is the process of improving the visibility of a website in search engines (like Google) via the 'natural' or un-paid search results. Whenever you have a query and you post that on search engines and hit enter, you see list a list of websites that contain that query term. Users generally click on the top sites of the page. The process of ranking these websites top on the page is because of a powerful web marketing technique called Search Engine Optimization.
2) Social Media Marketing: Just developing a good product is not enough. You need to market it well so that it has the maximum reach. In this technology era, many companies are using the aid of social networking sites like Facebook or Twitter to market their products. Though, it is still in a nascent stage but marketing strategists across the globe are calling it as the next big marketing revolution. It is also a cost effective way of marketing. Some careers in this field are-

A) Social Media Marketing Manager: He oversees the implementation of different social media programmes for clients.
B) Reputation Manager: His main role is to prevent negative information about a company or takes measures to get it removed or lower it in the search rankings.
C) Copywriter/ Content Writer: He writes newsletters, sales letters, brochures, websites or ads for the company or clients. He can also prove valuable in the area of social media marketing as well.
D) Link Building: Link building professionals have an important role to play as they create those links that lead to your website. He uses all elements of social media to place links and create high-quality backlinks.

3) Search Engine Marketing: The process of promoting a company's or client's website by enhancing their visibility in search engine result pages (SERPs) through the use of, paid placement, contextual advertising, and paid inclusion. It's a very diverse field and involves many career opportunities.
4) Email Marketing: Everyday our email inbox gets bombarded with mails promoting a product or talking about a deal. This is email marketing which is increasingly used by companies as it is the most affordable way to promote a product. Email marketing is a type of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. From content writers to designers, from managers to analysts, there is plethora of job options in this field.
5) Online Advertising: The term suggests what it means. It's a form of advertising or promotion that uses the Internet and World Wide Web to market an idea or deliver marketing messages to attract customers. As per Wikipedia, Online advertising is a diverse field which includes contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. This is target-based as it provides the ability to target specific markets while they are surfing the Internet. From sales and marketing professionals to creative professionals, this field of Internet Marketing also has many job opportunities.