Digital Marketing..............

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 Marketing is a very important and useful part of any business venture. In the earlier days, the methods of traditional marketing has remained stabled to radio ads and billboards (the only options available to the companies) But today with new technology many more new options has come out in the field of marketing. Digital marketing is one of the greatest examples of this. 

 Digital Marketing:
    Marketing technologies were not so advance in earlier days. There was no method of knowing the exact number of peoples who have saw or heard about the ad. In this field television has made a great contribution as it is bit more interactive but still there is a long way to go. With digital marketing, however, we are already there.
   Digital marketing revolves entirely around the internet and it is known as the both pull and push internet technologies because it internet was used in both way, to push a message to someone in form of email, rss etc. At the same time it pulls also with content serving a banner ad and Pay Per Click search term.
  In digital marketing we can get the entire details such as what is being viewed, how often, how long, as well as other actions such as responses rates and purchases made. Note that each digital marketing technology is different and they all cannot provide the same report. Day by day digital marketing is evolving and new technologies are being created. 
  Digital marketing utilizes technology to allow interaction with advertising messages, and connects potential customers with key information before they buy.

                                 Pay Per Click Marketing:
         Pay Per Click Marketing is the actual process of knowing your targeted customers. It's a company add to a website and the company will pay as much as the client will click on the ad. It targets advertising messages at website visitors. With the help of this the company will come to know about the exact targeted customers and will be able to focus on the exact targeted part to get maximum benefits out of it.

Banner Ad Marketing:
       Like PPC Marketing, banner ad marketing also targets advertising messages at website visitors. But unlike PPC Marketing it doesn't pay according to the numbers of visitors click on the ad, it pays for placing the ad to a website for a particular time span without seeing that whether anybody is clicking on the add or not. It is not as much focused as PPC Marketing.It allows advertisers to quickly bring their marketing message to thousands or even millions of digital viewers.


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