Social Media and Traditional Marketing

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Social media marketing is almost taking over the traditional marketing landscape due to its cost effective nature and interactivity. Unlike traditional marketing, social media campaigns can be sculpted and toned to accommodate a specific target market with almost continuous updates as the market’s tastes and interests change and evolve. Since social media is still in its infancy stages, some consumers have a difficult time discerning between traditional versus social even though the two vehicles are light years apart.

 Social media is interactive, whereas traditional marketing is passive. 
      Can you respond or “talk back” to the ad? Watching television, listening to the radio or reading a newspaper, for example are all forms of traditional marketing. The reader/viewer/listener is passively reading the paper, watching TV or listening to the radio and is confronted with an ad. The only way around the advertising is to turn the channel or page. Whether you want the ad or not, you get it. However, with social media you are prompted to interact with the marketing whether it’s clicking on the ad or commenting on the post or Tweet.

 Both social and traditional media can be relevant for numerous years. For example, famous TV or newspaper ads from the past continue to live on in the hearts and minds of fans across the globe. The only difference is that while traditional and social media can have the same creative impact, they both do not have the same lifespan accessibility.
             Can you control what you watch? With traditional media you must watch the entire ad, even though your favorite part happens during the last two seconds. With social media you can rewind or fast forward at your whim. However this method only works with mass media (visual or audio) marketing.


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